News across Greater Santa Cruz

How a Watsonville project is preserving the stories of Filipino farmworkers for a new generation
The fifth annual Watsonville Filipino American History Month festival, hosted by the Tobera Project, celebrates Filipino culture, food and music while uplifting the Manong generation of farmworkers in the Pajaro Valley.

Community Bridges built ECM to prevent health crises. Now the state funding is shifting and we have to close the program
California created enhanced care management to help Medi-Cal patients with complex health and social needs before they reach the emergency room. Community Bridges spent three years building a community-based program that now serves more than 200 people. But, Community Bridges CEO…

A place to turn: The 41st Annual Mountain Affair keeps support close to home
On October 30, neighbors will gather under the redwoods to preserve the food assistance, counseling, crisis response and disaster recovery services that help ensure San Lorenzo Valley families have somewhere to turn when they need it most. “Community Bridges helped me hold my…

Santa Cruz strawberries had a $61 million year. Here’s what drove the surge
Santa Cruz County’s agricultural economy grew 2.8% in 2025, driven largely by a 27% jump in strawberry value to nearly $279 million, while other major crops saw more mixed results.

This week in Santa Cruz County: Two more local Starbucks stores close; looking at the toll of ongoing closure of Watsonville Community Hospital’s NICU
Starbucks locations in Soquel and Watsonville are among the 250 nationwide affected by another wave of closures at the coffee giant, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.

Santa Cruz County business filings: Week of Sept. 29
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Friday morning traffic: Highway 9, Hwy 1, SR-236, SR-152 lane closures; hazard at Bear Creek Rd
Friday traffic trouble spots in and around Santa Cruz County.

In the Scotts Valley City Council race, all eyes are on the long-awaited town center
Three candidates — Danny Reber, Greg Wimp and Michael Zeller — are vying for two seats on the Scotts Valley City Council this fall. The small city north of Santa Cruz has one major, overarching issue that the community is closely following: the planning of a new town center,…

Nancy Bilicich seeks Watsonville council comeback as Ed Acosta calls for ‘something new’
Nancy Bilicich and Ed Acosta will face off for the District 7 Watsonville City Council seat. The winner will replace termed-out City Councilmember Ari Parker.

Nancy Bilicich busca regresar al Concejo Municipal de Watsonville mientras Ed Acosta pide “algo nuevo”
Nancy Bilicich y Ed Acosta se enfrentarán por el escaño del Distrito 7 del Concejo Municipal de Watsonville. El ganador reemplazará al actual concejal Ari Parker.

Former Santa Cruz mayoral candidate Gillian Greensite endorses Ryan Coonerty
Gillian Greensite, a longtime local activist and mayoral candidate in the primary election, officially endorsed Ryan Coonerty for Santa Cruz mayor on Thursday. She said that she believes Coonerty is the best choice for the city leadership role, that she and Coonerty hold common…

Santa Cruz County reinstates mask requirement in skilled nursing facilities, infusion centers
Santa Cruz County will reinstate its seasonal mask requirement in all skilled nursing facilities and infusion centers beginning Nov. 1, requiring employees, visitors and other non-patients to wear face masks indoors.