News across Santa Cruz County
Carmageddon: Santa Cruz County challenges drivers to ditch their cars for Week Without Driving
Week Without Driving, an annual effort that encourages people to use transit, bike, or walk instead of use cars, begins on Thursday and runs until the following Thursday, Oct, 8. The Santa Cruz County Regional Transportation Commission, Santa Cruz Metro, the county department of…
Big slams, bigger Spirit: Sumo takes Santa Cruz
Kaiser Permanente Arena erupted with screams, slams and cheers as World Elite Sumo brought California’s first televised sumo wrestling event to Santa Cruz. Photojournalist Kevin Painchaud takes a peek behind the scenes and onto the mat as 12 wrestlers battled for the…

Santa Cruz County Fair saw increase in attendance after lowering admission prices
Santa Cruz County Fair officials say attendance at this year’s event increased by 11%.

Sumo wrestlers hit the Santa Cruz Beach Boardwalk ahead of Saturday’s big showdown
Three professional sumo wrestlers traded the ring for the sand Thursday, taking in the Santa Cruz Beach Boardwalk and posing for photos ahead of Saturday’s World Elite Sumo event at Kaiser Permanente Arena.

Best of Santa Cruz County entertainment, arts & food events this weekend, Sept. 24-27
With the weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lily Belli and a specially curated list from Lookout's BOLO events calendar.

Best of Santa Cruz County entertainment, arts & food events this weekend, Sept. 17-20
Lend a hand to care for and beautify county beaches at the Annual Coastal Cleanup Day . On Saturday from 9 a.m. to noon, more than 50 cleanup efforts will be held at beaches, rivers and waterways throughout the Monterey Bay area. The effort aims to remove litter from natural…

The tradition continues: Opening day at the Santa Cruz County Fair
The Santa Cruz County Fair is back, bringing five days of rides, livestock, food, music and community celebrations to Watsonville. Victoria, 6, from Watsonville, holds up carrots from an agricultural box for kids at the fairgrounds. Credit: Kevin Painchaud / Lookout Santa Cruz…

Down The Line: All the biggest and best shows, gigs & events ahead in Santa Cruz County
Team BOLO (Be On The Lookout) is gathering and curating all of Santa Cruz County’s biggest and best happenings from now until forever — or at least until the latest gigs are officially announced.

Apple pies, monster trucks & live music: Don’t miss the 2026 Santa Cruz County Fair
Get ready for five days of classic fair fun! The 2026 Santa Cruz County Fair returns Sept. 16-20 with live entertainment, carnival rides, local food, community traditions and plenty of surprises. This year’s theme, “Apple Pies and Starry Skies,” celebrates the homegrown…

Santa Cruz County Fair just got cheaper – here’s how much you’ll save
Prices for admission and parking at the Santa Cruz County Fair have decreased, with organizers hoping to draw more families to the yearly event at the county fairgrounds in Watsonville and make it more affordable.

La Feria del Condado de Santa Cruz acaba de bajar de precio: aquí te contamos cuánto ahorrarás
Los precios de entrada y estacionamiento para la Feria del Condado de Santa Cruz han disminuido, con la esperanza de atraer a más familias al evento anual y hacerlo más accesible, según funcionarios de la feria.

‘Keep it sumo’: Ancient sport gets a California reboot in Santa Cruz
On Saturday, Sept. 26, a 2,000-year-old Japanese sport will make its Santa Cruz debut – not on the beach but inside Kaiser Permanente Arena. “ Pro Sumo: New Era IV ” marks the first televised sumo event in California, and organizers say it’s just the beginning. “They say ‘keep…